Brief

Bloggle is a SaaS that assists e-commerce businesses in optimising their organic search ranking by generating high-performing SEO content. Their current AI text generation tool is seen as overly basic, producing generic content that lacks depth and relevance.

The objective: develop an advanced AI engine, capable of automatically producing structured, engaging, and optimised SEO articles from user-provided information enriched by external sources (Google, third-party APIs, etc.).

Challenges Before the Project

• Overly Generic Content → Difficulty in differentiating and achieving high Google rankings.

• Lack of SEO Optimisation → Text structures not tailored to search engine demands.

• Absence of Competitive Analysis → No consideration of best practices from top-ranked pages.

• Scalability and Cost → Need to produce a significant volume of articles without skyrocketing expenses.

Implemented Solution

A new AI engine, designed to produce optimised, structured, and engaging SEO content, with specific criteria:

Advanced SEO Content Generation

✔️ Creation of optimised content from keywords and user information.
✔️ Adherence to SEO structures (H1, H2, CTA, optimised summary, etc.).
✔️ Integration of enriched elements (callouts, FAQs, quotes, tables).

Semantic Analysis & Dynamic Adaptation

✔️ Study of top-ranked competitor pages to capture effective SEO practices.
✔️ Automatic content adjustment to maximise search ranking.
✔️ Recommendation of the best article format based on the SERP (guide, tutorial, list, etc.).

Quality Control & Continuous Improvement

✔️ SEO score verified through specialised tools (SEMrush, Moz, etc.).
✔️ Readability score checked to ensure content is smooth and engaging.
✔️ Collection and analysis of user feedback to refine the AI in production.

Scalability & Cost Optimisation

✔️ Quick content generation without noticeable slowdowns.
✔️ Cost per article optimised to remain under $1 per generation.
✔️ Scalable cloud infrastructure to produce thousands of articles without performance loss.

Expected Results

📈 Optimised SEO Content Production → More effective content, better Google rankings.
🎯 Enhanced User Experience → More engaging, readable, and better-structured articles.
💰 Reduced Production Cost → Smooth and economical generation, suited for scaling.

👉 With this revamp, Bloggle transforms its AI into a true SEO acquisition engine for its e-commerce clients.